Work

Ambient media idea for Max Starch

Campaign for the Airport Shopping Festival

Loop Mobile - Monsoon Campaign

Loop Mobile - Newspaper on your mobile




Loop Mobile - Best Deals Campaign

The campaign to announce the coming together of two auto giants Mahindra and Renault.

Newspaper innovation for IDFC mutual fund.

IDFC Systematic Investment Plan Calender

Indian Oil Xtramile Super Diesel outdoor campaign

The Kaya Skin Clinic for men.

Launch campaign for Tata Nano - the world's cheapest and smallest car.

Ambient media work for Colgate Zig Zag toothbrush

Direct Mailer for Calcium Sandoz

Ambient idea for Explorers and Adventurers - Winner of Abbys Bronze

Corporate Campaign for Marvel Realty

BPCL's premiuim fuel Speed

The commercial features MS Dhoni, India's cricket captain and N Karthikeyan, India's most sucessful F1 driver. Here, Dhoni while munching fried snacks, says - I wish it rained. To which karthikeyan says - It always rains in Cherapunji, (a remote place in India). So both of them head out with Speed petrol in their car. After they reach Cherapunji, Dhoni says - i wish we could have some tea. To which Karthikeyan says - Assam or Darjeeling. (again two remote places in India which are famous for tea gardens)

Mahindra Renault Logan




The launch commercial for Mahindra Renault Logan. This car was quite different from the other cars in the Indian market. It features Kunal Kapoor - a leading Bollywood actor, who questions people who follow what others do.




Part of the same Mahindra Renault Logan, campaign, this commercial talks about mileage.

SugarFree Natura Diet Sugar




The launch commercial for SugarFree Natura Diet Sugar. It's an artificial sweetner, with 0 calories. It can be used as a substitute to sugar in cooking and baking sweets.

The whole film is about this guy who is on a strict no sweet diet. But is suprised that his wife is time and again giving him sweets to eat. So he is overjoyed thinking that she forgot his diet.

Colgate Maxfresh




Colgate Maxfresh is a gel toothpaste targeting the youth.

IndianOil Servo Diesel Engine Oil

This camapign was made for truckers. The insight of this communication was based on the friction between the daughter in-law and the mother in-law, in general life. And when there is friction everything goes wrong.

The 3 commercials show a day in the life of a smart trucker who uses Servo engine oil and gets out of sticky situations between his wife and mother.











Pepsi Refresh Project




A film just for kicks.